Bankruptcy Attorney Jacksonville: How To Find

I recently received an advertisement from a well known internet service provider letting me know my web site (www.bankruptcyjax.com) would not be found if someone typed in Bankruptcy Attorney Jacksonville. Sure enough, I tried it, and my listing was not found. I am a little surprised they did not include a phrase, such as 

Best Bankruptcy Attorney in Jacksonville.

Or how about Best, Stupendous, Outrageous...well, you get the idea.

What did I find? I found a lot of advertising various attorneys are paying for, followed by sites Google has ranked pursuant to the search criteria.

So, how should you search for the results you are looking for.  I do not have a solid answer, but if you would like a couple of suggestions from someone that knows next to nothing about SEO (that's Search Engine Optimization, not some slanted phrase you are probably thinking of), then here we go.

My suggestion, if you are looking for a bankruptcy attorney in your area, do some research. This involves typing words into search engines various ways. For example, if you type in 

Jacksonville Bankruptcy Attorney

Bankruptcy Attorney Jacksonville

Attorney Bankruptcy Jacksonville

you will get different results. The words are the same, but search engines view these entries as being different, resulting in different results. To narrow the results, you may want to include the name of the area of the city or town you are in, or in larger cities, a general direction. My office happens to be in a more rural area of Jacksonville, so one has a better chance of finding my site if they add the word West to the search criteria.

I recently read that Google tends to place businesses that advertise with them (yep, send them money) in a better position within their search engine. So if you want to find an attorney in your area of town, that has the qualifications you are looking for, you may want to go past the firms that throw money at the search engines, and start looking at the more meaningful ranking of websites.

If you have discovered a good way to bring up the search results you are looking for, please post your suggestions below.